Yuko Fashion

The hugely popular Bear Grylls, star of the Discovery Channel show “Man vs. Wild”, has been signed by Dockers to be the face of their new campaign that’s set to kick off in early 2012. Grylls shows the world how to survive or escape dangerous situations in the wild from jungles to ice covered mountains. Bear is a big fan of khakis and says he enjoys the comfort of Dockers pants. Bear feels that with Dockers he doesn’t have to worry about any problems with his pants while out in the wild and enjoys the freedom they allow him to have while on the move.

The campaign will be advertised in print, in stores, online, on TV and more. The images and commercials were filmed in Central Park, New York with the tagline “Wear the Pants”. Bear is a former member of the British Special forces and is a successful author in addition to his TV show.

Dockers, which is co-owned by Levi-Strauss, is expected to kick this campaign off sometime in February or March. They’ve already invested millions in the campaign before one ad has appeared. Bear not only has a huge following in America but worldwide as well.

Early predictions from experts believe that Bear will provide a boost to sales of Dockers khakis. They believe that Bear Grylls has a certain appeal that can not only attract the adventurists but the average person looking for pants to wear on a daily basis. Dockers and Bear are both really excited about the possibilities of this partnership.

Mary Kate and Ashley Olsen may be entrepreneurs first, but their flare for fashion is undeniable. However, the twins have something big on their side; youth. Unlike many other designers that turn to the streets in order to find inspiration, these young women often look at their own circle of friends. Despite the fact that they are already worth more than $1 billion, the Olsen twins want to imprint their names in fashion history.

Having dabbled in fashion for a few years now, it seems that the Olsens can’t lose. Every collection that they create sells out in hours. Instead of designing a line of jeans, the sisters have settled on perfecting the t-shirt. Standing barely over 5 feet tall, the tiny Olsen twins find that most t-shirts hang off their shoulders. While their ultimate objective was to find something that fit them well, they found that many other women were having the same problem.

Now, the twins are working on a line of fashionable t-shirts that are made to fit every frame. Instead of working from the traditional foundations of t-shirt design, they set out to create their own. They already have two wildly successful fashion lines, named The Row and Elizabeth and James. In the future, they hope to sell their self proclaimed ‘perfect’ t-shirts. And indeed, these t-shirts are unique. A single seam holds their t-shirts together, stitched with a lingerie sewing machine. These t-shirts are painstakingly crafted, with the aim of highlighting and supporting the female frame.

Don’t expect to get the Olsen twin’s great new line of t-shirts quick. Its taken them years to get the construction down to a science, and they are busy with a number of side projects. But when they do become available, expect the wait to be long and the back order to be numerous.

Everybody knows that the highest paid fashion models are tall and thin. Plus sized models have come out of the shadows and are being embraced by everyone from doctors to celebrities. However, women that fall in between have been noticeably silent. This is where beauty pageants, commercials and other lucrative ways to make money come in. There is a place for women sized 6 to 8, however, it may not be in the fashion world. Even though medical experts believe that woman who are a size 6 or 8 are completely healthy, designers don’t think that they allow their clothing to drape properly.

Not big enough to be considered plus sized, but too big to walk the catwalk, these average sized models can rarely find work in fashion. On the other hand, television commercial producers, casting directors and beauty pageant organizers believe that they are exactly the right size. Anyone that wants to make a living by being beautiful has to find a paying market. Size 6 to 8 models are sometimes used in catalogs, but the work is not steady. On the other hand, dozens of beauty pageants with handsome grand prizes take place each month, and television commercials pay sizable residuals.

In order for a thin fashion model to make money outside of the fashion world, he or she must have mass appeal. Giselle Budchen is estimated to be the highest paid women in fashion, however, it took her nearly a decade to rise to the top. You might not see any medium sized women at Paris Fashion Week, but they are appearing in commercials and vying to become the next Miss Universe. Not only that, but they are some of the biggest consumers in the fashion world, buying the most fashionable styles before they even hit the racks.

He may be at the height of his career, styling celebrities such as Lady Gaga, but Formichetti might have may have put his foot permanently in his mouth. Like most of his clients, Formechetti is tall, slender, young and good looking. Apparently, the Italian stylist can’t work unless his subjects are his carbon copy. After he was quoted as saying that he couldn’t work with ‘fat’ people in a recent issue of W Magazine, Formichetti tried desperately to clear his name.

Apparently, Formichetti once walked off the set of a photo shoot simply because his subjects were ample sized. Although the stylist has worked with plus sized models before, his damning comments in W Magazine seem to infer that he is prejudiced. Formichetti tried to skirt the issue by posting several comments on his Facebook page urging his fans to ignore the comments. Although he did not openly say that the quote was false, he did indicate that it was taken out of context. The only problem is that Formechetti has two Facebook pages. An unknown insider managed to get access to his private Facebook page, where several images depicting overweight people were scattered about with disparaging captions written by Formechetti himself.

It appears that Lady Gaga’s stylist was unable to maintain his ‘Poker Face’ for the public. While he probably won’t be dumped by his highest paying client, he might have trouble booking other high profile gigs. Formichetti continues to maintain his innocense, but you won’t see him working with Lane Bryant anytime soon.

Once again, Dolce & Gabbana has created a line of menswear that is interesting, innovative, and most of all, practical. Not every man is over six feet tall and built like a Greek god, but with the clothing that Dolce & Gabbana has created, he will look good anyways. Prada premiered its spring/summer menswear collection at Milan Fashion Week to captivated audiences. The entire color palette ranged from white to slate gray to black. The fabric used to make the most out of the limited color range was a carefully selected group of netting. Yes, the male models walking the runway for Dolce & Gabbana at Milan Fashion Week could have doubled as skippers, but they looked god doing it.

Knee length shorts that are comfortably baggy without being ostentatious, summer suits with skinny neckties, and a broad range of linens helped to pull the Dolce & Gabbana collection together. Although it was slightly strange that Dolce & Gabbana failed to use a spec of color, the menswear collection was refreshingly light and airy. The main reason for Dolce & Gabbana’s success? Surprisingly, the lead designers used social networking to get feedback from the public. Although they didn’t prematurely unveil the menswear collection on the web, fans were able to get sneak peaks and help to make fabric selections online. Now that Dolce & Gabbana knows what it can do with the power of the Internet, there is a good chance that the fashion house will attempt to repeat history for its next line.

The actor that was tapped to play the role of James Dean is not moonlighting as a fashion photographer. The young, attractive actor has starred in countless movies, and even modeled the clothing of several prominent designers. Now, Franco wants to show the world that he is just as talented behind the camera as he is in front of it. However, not everyone agrees with his self proclaimed skills. The School of Visual Art’s Stephen Frailey thinks that Franco needs to sharpen his skills. After viewing his latest photographic works, Frailey remarked that Franco is still an amateur.

The criticisms of a few seasoned professionals isn’t stopping James Franco from living out his dreams. His photos appear in Elle, and he has been asked to photograph more models for other designers. Most new fashion photographers are ripped to shreds before they are ultimately embraced. While Franco doesn’t have to work as hard to land gigs, and he lacks a formal education, he does have experience.

Models such as Natalia Bonifacci and Agyness Deyn were shot by Franco in a series of photographs paying homage to James Dean himself. He may have far to go, but Franco has already made a major impact on the fashion world. By simply imitating the types of compositions regularly seen in magazine layouts, Franco is able to recreate some of the most class photographs seen in the history of fashion. Give him enough time to gain his bearings and Franco will start to truly deliver.